Infographic - 4 color schemes
Number of main colors:4 kinds
Number of embellishment colors:2 kinds
style analysis
Confidence level:95
Cultural background:Modern Business Analysis
Description:The image is an infographic that shows the changes in luxury buying behavior of Chinese consumers before and after the COVID-19 pandemic. The data shows that in 2021 and 2022, about 57% and 56% of luxury spending took place overseas, while by 2023, this proportion fell to 14%, and the domestic consumption share rose to 86%. In addition, the survey also revealed that more than half of the respondents plan to switch luxury spending that was originally used overseas to domestic consumption, reflecting the "return" consumption trend of Chinese consumers.
Emotional tone:Neutral and analytical
Style:infographic
Subject:Changes in Chinese consumers' luxury purchasing behavior, especially the increase in domestic consumption after the epidemic
Technique:data lake visualization
main color scheme
Color details
| color | color value | percentage |
|---|---|---|
| #1B60F1 | 43.4% | |
| #B5B7B9 | 27.1% | |
| #D9E0EF | 16.6% | |
| #3D3D3E | 12.9% |
embellishment color
Suggestions for use
- The main color can be used for color design of brand logos, websites, paintings, PPT and other scenes
- The larger color is suitable as the background color or the main interface color
- Embellished colors can be used to highlight buttons, links, and important information
- It is recommended to maintain the layering and contrast of colors in the same design
