Pantone 2022 Color of the Year: 17-3938 Very Peri (periwinkle blue)

Pantone Color of the Year 2022

PANTONE 17-3938 Very Peri (periwinkle blue), a new Pantone color that inspires individual creativity and creativity with a courageous look.

Curious and interesting, PANTONE 17-3938 periwinkle blue shows confidence and bold curiosity at ease, inspiring our creative spirit, helping us to embrace this mutated landscape full of possibilities, and opening our hearts to new horizons as we reshape our lives. PANTONE 17-3938 periwinkle blue reawakens people's emotions towards some of the characteristics represented by blue, plus a new perspective that echoes today and illuminates the future with new brilliance.

We live in a time of radical transformation. PANTONE 17-3938 periwinkle blue is a symbol of the global spirit at this moment, and the transformation we are experiencing. As we emerge from a period of intense isolation, our ideas and standards are changing, and our physical and digital lives are coming together in new ways. Digital design helps us expand the boundaries of reality, open doors to vibrant virtual worlds, and explore and create new color possibilities. With the trend of video games, the growing popularity of the concept of meta-universe, and the rise of artistic communities in the digital space, PANTONE 17-3938 periwinkle blue shows how the diversity of modern life and the color trends of the digital world are displayed in the physical world, and vice versa.

Laurie Pressman, vice president of the Pantone Color Institute, also said, "The Pantone Color of the Year reflects what is happening in global culture, expressing people's expectation that this color will respond to their needs. For the first time in the history of the Pantone Color of the Year educational color program, a new color is created to reflect the global innovation and transformation taking place. As society continues to recognize color as an important form of communication, a way to express and influence ideas and emotions, and to engage and connect people, the complexity of this new blue tone infused with red and purple is highlighting the vast possibilities unfolding before us."

PANTONE 17-3938 Periwinkle Blue contains the characteristics of blue while maintaining the tone of fuchsia, showing a smart, cheerful attitude and energetic style, which inspires courageous creativity and imaginative expression. "

The Pantone Color of the Year selection process requires thorough consideration and trend analysis. Each year, the color experts at the Pantone Color Institute search for new elements that influence color around the world. This may include the entertainment industry and films in production, traveling art exhibitions and new artists, fashion, all areas of design, popular tourist attractions, as well as new lifestyles, play styles, and socioeconomic conditions. Influencing factors may also come from new technologies, materials, textures, and processing effects that affect color, relevant social media platforms, and even upcoming sporting events with global attention.