Pantone 2023 Color of the Year Viva Magenta

Pantone's Color of the Year, PANTONE 18-1750 Viva Magenta, is vibrant and excited. This color, born from the red family of nature, sends a new message of power. Extraordinary Magenta is a brave and throbbing color, and the lush imagery is filled with a joyous and optimistic celebration, painting a new chapter.

The Color of the Year for 2023 is both powerful and empowering in its own right. Indulging in pure joy, this vivid red encourages experimentation and unfettered self-expression. It is an uplifting, cross-border color that represents a style that stands out. PANTONE 18-1750 Extraordinary Magenta embraces everyone who shares the same passion and rebellious spirit for life. It is a bold, intelligent and all-inclusive color.

PANTONE 18-1750 Extraordinary Magenta is a delicate crimson tone, presenting a balance between warmth and cold; it is also a mixed color, in this multi-faceted world, leaping freely between the physical and the virtual. Firm and not aggressive, this crimson color does not dominate domineering, but adopts a "soft on the outside and hard on the inside" approach. PANTONE 18-1750 Extraordinary Magenta exudes kinetic energy and has the ability to transform, which can drive design to create a more positive future.

The significance behind the extraordinary magenta

While we are busy balancing our digital and physical lives, our appreciation for nature is also growing. With the growing movement around climate change, sustainability, and land conservation, Color of the Year 2023 confirms the gravitational pull of natural colors on us.

During the selection of the color of the year 2023, Pantone observed a high appreciation and awareness of nature from countless lifestyle trends. We added more creatures to our home life, such as plants, flowers, plant walls and healing outdoor spaces. After suspending travel, sports and outdoor recreation during the epidemic, we found new pleasures in these activities.

The organic origin of extraordinary magenta comes from the cochineal insect. This insect produces cochineal dye, one of the most precious, intense, and brilliant dyes in the natural dye family. The red hue of extraordinary magenta connects us to primordial things and brings us the signal of primordial power.

The Color of the Year 2023 fuses the abundance, warmth and power of natural things with the rich, open horizons of the digital world, resulting in a red that expands our vision of authenticity. The meta-universe creates new opportunities for us to express ourselves, and the raw grit of extraordinary magenta inspires us to do so with confidence and courage.

The Color Psychology of Extraordinary Magenta

Red is a powerful colour that celebrates life. Extraordinary Magenta is a bright crimson that balances the boldness of red with a sense of playfulness. This vibrant mix-and-match exudes rebellion without losing its tenderness. It exudes a strong sense of elegance and inspires us to reveal confidence and humanity. Globalisation in the digital world has accelerated, and we are more connected than ever. We can never fully understand the thoughts beneath the surface of a friend or a stranger we have met by chance, but we can always strive to deepen our empathy. Color of the Year 2023 echoes our desire to embrace new challenges and try unconventional approaches, while treating others with compassion.

Last year's color of the year, PANTONE 17-3938, Veri Peri, also combined technology and nature, so what's different about this year's color of the year? The difference is that extraordinary magenta responds to our collective need for strength.

"Extraordinary Magenta gives us the peace of mind and motivation we need to survive a long period of disruptive events. For three years we have been mired in an epidemic, and in the face of war, economic instability, social unrest, supply chain disruptions, and exacerbated climate change, we need to heal. Yet we still need to find the motivation to continue. Now, Extraordinary Magenta covers us with strength and grace, giving us the enthusiasm we need to go out and face the world."

How to Apply Extraordinary Magenta

How to Dress Extraordinary Magenta

Feeling empowered? Wear the Color of the Year to express your all-out style. Need a more understated outfit early in the morning? Extraordinary Magenta is an outstanding color scheme to pair with gray, blue or pink. Want to jump on the trend of monochrome? Try matching other pinks to get the audience's attention.

Because Extraordinary Magenta is a red that strikes a balance between warmth and cold, it won't be too harsh to wear, but will bring a fun and festive element to the body. In beauty, the Color of the Year can be used for hair color, especially the ends, and this bold look can turn hair into accessories. Extraordinary Magenta also shines on the lips, cheeks and nails. This versatile color will please all ages, genders and skin tones.

Extraordinary magenta in home and interior decoration


The adventurous designer can make the most of the color of the year, applying it to a velvet sofa or lacquered wall. Those who want a more neutral home style can use it as a decolorization. Like a finely crafted Murano glass lamp or a moving flower arrangement to light up a neutral-toned dining room, or a glowing abstract painting or NFT (non-fungible token) projection in the white entryway, a little extraordinary magenta can produce a lot of drama.

Extraordinary magenta in graphic design


Today's consumers often spend a large part of their lives staring at screens, and their eyes are often biased towards pale and neutral colors. Designers looking for a color that can move across the space will find that Color of the Year 2023 is a fascinating solution. The brand's use of extraordinary magenta means that it is fearless, engaged, and sees the world with unconventional eyes, which can lead to new solutions.

Extraordinary magenta in packaging and plastics


Brands that want to appear lively and enthusiastic can use extraordinary magenta to elicit a strong consumer response. Because red is a positive color, it can overshadow the colors around them. Whether consumers are swiping their phones or browsing the aisle of a store, making the most of the Color of the Year 2023 will make your product stand out.