2017 PANTONE popular color PANTONE 15-0343 Greenery green

2017 Pantone popular color: PANTONE 15-0343 grass and wood green

The color of fresh vitality, green grass is a symbol of new life.

Greenery is a fresh and vibrant shade of yellowish-green reminiscent of the first days of spring when nature's greenery begins to revive, restore, and renew. Symbolizing lush foliage and a lush outdoor environment, greenery's intensifying properties signal consumers to take a deep breath, oxygenate, and rejuvenate.

Greenery is nature's neutral. The more people immerse themselves in modern life, the more they desire to immerse themselves in the natural beauty and inner unity of the natural world. This shift is reflected in urban planning, architecture, lifestyles and design choices on a global scale, the proliferation of all things that express greenery in everyday life. Greenery, which has always been on the periphery, is now being pulled to the forefront - it is the ubiquitous hue of the world.

Green is a life-affirming color and a symbol of the pursuit of personal passion and vitality.

Green plant color matching

The naturally neutral PANTONE Greenery is a versatile "cross-season" shade that lends itself to a variety of color combinations. As shown in the 10 palettes below, grassy greenery pairs with neutrals, bright, darker tones, pastels, metallic tones and even the enduring PANTONE 2016 Color of the Year, Rose Quartz and Serenity. These palettes can easily span fashion, beauty, product and graphic design applications.